Jaded Consumerism

I was discussing the changing face of consumerism in India with a friend a few days back. There was a time, even until about 4 years ago, when almost any purchase could give you a high for at least a few days. Nowadays, we seem to be so jaded, that even when we buy something we’ve been hankering for, the joy is missing. Like 6 years back, when I was staying alone in Bombay, I spent a “princely” sum of Rs. 2,000 on books, and I was kicked about it for weeks! I could never have imagined spending that much on books before, not for lack of money, but for remonstrations from my mother. Now, about a month back, I spent Rs. 8,500 on a woolen rug for the hall, again something I had been wanting for a long, long time, but when we came home and laid it down, I just looked at it, said yeah it looks nice, and that was it! Even when I bought my first car a few months back (ok, I know, I learnt driving really late!) it should have been a monumentally happy occasion—but it was not! I just felt like yeah, ok, I got my car. Why?? Where’s the joy gone? It’s not like these purchases were “unnecessary” and neither is it that I have truck loads of money and shelling out about 9k is no big deal—9k still is a lot of money for me! But there’s just no joy!


Maybe it’s just that it has become easier to buy things, what with banks falling over themselves to give you loans and credit cards. Or that we are earning increasing amounts of money with lesser time to enjoy it; so, when we do buy something, its generally taken such a long time to manage to get the time out and buy it, that we just don’t get that kick anymore. Or could it be that we are so spoiled for choice, that we’ve become jaded about our purchases? Whatever it is, it isn’t a very pretty place in which to be.

Posted in Scrambled Thoughts.

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