I heard something new recently – Ghetto blogging. According to Richa Singh, who spoke of the concept, ghetto blogging is too much of the same content, style, and ideas across blogging, when every other blogger is doing the same content style, like a ghetto.

Which got me to thinking: this is a problem that is common across blogs {and the internet}, yes, but also with ideas.

Like the formulaic cinema of the ‘80s and ‘90s – that was the terrible era of Govinda and David Dhawan, when every movie was titled similarly (Hero No 1, Aunty No 1) and followed the same formula. Govinda was the No. 1 bumbling idiot and almost every dialogue was filled with double-entendres. More recently, Bang Bang was “inspired” by Knight and Day and Partner was a direct rip-off of Hitch. The originals in both cases were infinitely better movies, at least in my opinion! And the rip-off was immediately clear if you had seen the original English movies.Continue reading→