What it really means to resist the attention economy, focus on depth, find your center and embrace the joy of missing out
We live in a world that is constantly trying to sell us what we want – or better yet, what we don’t even know we want. When I was still in college and trying to figure out what I wanted to do with the rest of my life, one field that I was interested in was advertising. One of my aunts headed the creative department at a leading advertising agency, and in the course of various conversations with her, she asked me this: “how will you sell a refrigerator to an Eskimo?”
This is a question that has stuck with me through the years – and one that I reflect on from time to time. It isn’t so much about literally selling a fridge to an Eskimo, but about convincing someone who has no real need for something to buy said thing. That’s what good advertising and marketing is built on.
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